A Free Resource
Answer six sections by voice note and Claude will write your complete brand messaging guide in your actual voice.
A resource by Elise Hodge · Funnel Envy
A complete Brand Messaging Guide you can save, reference, and drop into a Claude project so AI can write content in your voice. No more explaining yourself every time.
About 20–30 minutes. No typing needed. Open Claude, tap the microphone, and talk through each section like you're catching up with a friend.
Before you begin
Tips for better answers
Start here
Paste this into Claude before you start voice noting. It tells Claude to just listen and acknowledge each message so it doesn't try to respond or generate anything until you're ready.
Hey Claude! I'm about to voice note my answers to a series of questions so you can create my Brand Messaging Guide. Here's how this is going to work: - I'll send you multiple voice notes across 6 sections (Brand Foundation, Voice & Personality, Words & Language, Ideal Client, Offer & Process, and Stories) - For now, just acknowledge each message briefly (something simple like "Got it!" or "Noted, keep going!") — please don't analyze, summarize, or generate anything yet - Sometimes my voice recorder might cut off mid-sentence. If that happens, no worries — I'll continue in the next message. Just keep collecting everything I send - When I'm completely done with all my voice notes, I'll send you a Generate Prompt that tells you exactly what to do with everything Sound good? Just confirm you're ready and I'll start brain dumping!
Tap each question once you've answered it to track your progress as you go.
Section 01
The core of who you are and why you exist
What's your brand name?
What do you do?
Explain it like you're at a dinner party and someone asks. No pitch, no jargon. Just how you'd actually say it.
What changes for your clients because of your work?
Paint the picture. Think of a real client if it helps.
Why does your business exist beyond making money?
What's the bigger purpose behind it? Even something simple counts.
Example
"I want every small business owner to feel confident in their numbers." That's a mission. What's yours?
What do you stand for, and what would you never compromise on?
Don't get stuck on the word "values." Think about:
Examples to spark ideas
Honesty over hype, results over empty promises, deep human connection, accessibility, no bro-marketing.
Section 02
How your brand sounds, feels, and shows up
If your brand was a person, how would you describe them?
Think in adjectives:
Or try this: "My brand is like [a person, character, or celebrity] because..."
How do you communicate, and what would feel completely wrong coming from you?
Think about how you write captions, emails, or show up in videos. What's the vibe? What would make you cringe if someone wrote it on your behalf?
Example
"I'm direct and a bit blunt, but always warm. Corporate speak makes me want to scream. I'd never use empty hype or talk down to my audience."
Are there any brands whose voice, vibe, or feel you love?
Any industry counts. A clothing brand, a coffee shop, a podcast, someone you follow online. What specifically about them resonates?
If nothing comes to mind, just describe the feeling you want your brand to create instead.
How do you want someone to feel after every interaction with your brand?
Not just after buying from you. After reading a caption, getting an email, landing on your website. What feeling do you want to leave them with every single time?
Section 03
The specific vocabulary of your brand
What words, phrases, and expressions feel very ‘you’?
Think about how you write texts, voice notes to clients, or casual captions. What do you find yourself saying all the time without thinking?
A great way to find these: open your text messages and scroll back, or look through your DMs and captions.
You might notice:
Your patterns, expressions, and even punctuation are part of your voice.
Stuck? Ask a close friend or client how they'd describe the way you talk.
What words and phrases would you never use?
What makes you cringe? Words that feel too corporate, too salesy, too aggressive, too soft, or just completely not you.
Common ones to react to
"Synergy," "crushing it," "hustle," "guru," "boss babe," "manifesting," "ladies," "skyrocket your revenue," "no fluff," "value-packed," "epic," "game-changer." Which of these would never come from you, and what would you add?
Section 04
Who you serve and what they're really going through
This is the most important section. If you have real messages, emails, comments, or things clients have said on calls, pull those in as you answer. The goal is to capture their actual language, not a polished version of it.
Who is your ideal client?
Think of a specific person, ideally someone you've worked with or would love to.
Give a real picture of who they are.
What are they struggling with right now?
The practical, day-to-day problem they're trying to solve. The stuff they'd type into Google or say to a friend over coffee.
For example, if you work with new coaches
Their surface struggle might sound like: "I don't know how to get clients," "nobody's engaging with my content," or "I keep attracting people who can't afford me." What's the version you hear from your people?
How does that struggle make them feel?
Go deeper than "frustrated" or "overwhelmed."
If you have real messages where clients described how they were feeling before finding you, use those exact words.
What's the story they're telling themselves about why they can't solve this?
The inner monologue that keeps them stuck.
Examples
"Maybe I'm just not cut out for this." / "I don't have the budget or time." / "I've already tried and it didn't work." / "People like me don't get to have that."
What's the version your client believes?
What do they actually want, and how do they want to feel when they get it?
Not just the practical result ("more clients," "more time") but the emotional one too.
What questions do they keep asking you?
In DMs, on discovery calls, in your comments, via email. What do they always want to know before they feel ready to say yes?
Bonus: if you have screenshots or saved messages with their exact words, that's gold.
What's their biggest fear around this problem?
The worst-case scenario in their head.
Section 05
What you sell and how you work
What do you sell?
Walk through each offering. Be specific, even if pricing feels uncomfortable to say out loud.
How does someone go from finding you to becoming a client?
Walk through the full journey from the moment they discover you to the moment they pay. Do they DM you? Book a call? Fill out a form?
What happens after they say yes and pay?
Step by step, what do you do and in what order? A rough version is fine. What does the actual experience of working with you look like?
What objections do potential clients commonly bring up?
The things people say when they're on the fence.
Common objections
"It's too expensive." "I need to think about it." "I tried something like this before and it didn't work."
What do you hear most, and how do you respond?
How do you keep clients confident and happy throughout?
Do you have guarantees, check-in calls, revision rounds, or policies that make people feel taken care of? What do you do to make sure they feel the investment was worth it?
Section 06
The narratives that bring your brand to life
Tell me your story.
Why did you start this business? Was there a turning point, a problem you experienced yourself, something you kept seeing that nobody was solving? It doesn't need to be dramatic. Just honest.
Even "I was really good at this and people kept asking me for help" is a real story.
Tell me about a client win.
Someone specific, no need to name them.
Walk through it like you're telling a friend.
Why does this work matter to you personally?
Not just what you want for your business. What drives you?
Final step
Once you've voice noted your answers to everything above, copy this prompt and paste it into the same Claude conversation.
Based on everything I've just shared with you, please write me a complete Brand Messaging Guide that I can save as a reference and add to a Claude project so Claude can write content in my voice without me having to explain myself every time. Structure it exactly like this: [Brand Name] — Brand Messaging Guide HOW TO USE THIS GUIDE 2-3 sentences on how Claude should use this to write content that sounds authentically like me. 1. MISSION & CORE VALUES My mission as 1-2 compelling sentences in my voice. Then my core values listed with a short description of each. 2. ELEVATOR PITCH Written in my natural, conversational voice, exactly how I'd answer "so what do you do?" at a dinner party. 3. BRAND VOICE & PERSONALITY - Tone: what I sound like, and what I deliberately avoid - Personality: who my brand is as a person - Brands I admire and what specifically I love about them - How I want people to feel after every interaction 4. WORDS & LANGUAGE BANK - Words and phrases I use - Words and phrases I NEVER use 5. VOICE OF CUSTOMER - IN THEIR WORDS The real language my clients use to describe their challenges, feelings, desires, questions, and fears. Use their actual words, not polished versions. 6. IDEAL CLIENT PROFILE - Who they are and how they identify themselves - Their surface-level frustrations - How they feel emotionally - The story they tell themselves - What they deeply desire, practically and emotionally - Their biggest fear - Common objections they bring up before saying yes - Client Brief: one sentence - "[Brand] serves [client description] who identifies as [identity] and wants [transformation]." 7. BRAND STORYLINES - My origin story, written as a real narrative in my voice - A client transformation story, before and after, in my voice - My deeper why 8. OFFERINGS Each one with a description and price. 9. PROCESS & APPROACH - How someone becomes a client - My step-by-step process after they say yes - How I handle common objections - How I keep clients confident and happy Write everything in my voice, using my actual words and phrases wherever possible. Keep it specific and human, not generic. This guide will be read by Claude to understand my brand completely, so make it rich and detailed.
Funnel Envy is for coaches, creators, and membership owners who want to build sales pages, email sequences, freebies, and funnels with Claude AI. Including the step-by-step workshop on how to create and actually use your brand messaging guide. Try it free for 7 days.